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What has been the highlight of 2007 for the company and why?
2007 was a great year for the company in general and for Play65 in particular. In 2007, Play65 has reached new heights: we've passed the 18,000 online players barrier at peak hours and we acquired more than 2.5 million new players from more than 40 different countries across the globe. Additionally, we've added new community features that allow players to play against their friends.
What has been the worst moment of 2007 for the company and why?
In order to improve our services and due to the increasing number of simultaneous players, we had to relocate our servers. As a result, our system went down for almost 24 frightening hours.
What has been the biggest win of the year by a punter on your site?
One of our players won $10,000 in a backgammon tournament.
What makes your skill games stand out from the competition?
Play65 backgammon software is a preliminary product; we were the first serious online backgammon room on the market in terms of software quality, support service, security and level of competition.
We are a well-known international brand; therefore, no one was surprised when two of our satellite qualifiers reached the top of a notable backgammon tournament (at the 19th City of Venice International Backgammon Tournament).
Play65 employees are working around the clock to give our players the best online gaming experience and the most attentive support service.
Though we have a lot of competitors, Play65 still hosts an enormous number of online players, and backgammon players worldwide know that the biggest traffic, the best competition and the highest level of players is available on Play65.
How many staff does the company employ and where?
We have about 100 employees, 70 in Israel (R&D, marketing and support teams) and the rest are spread around the world.
What do you have planned for 2008? What sort of year is it going to be?
2008 is planned to be an even greater year. In 2007, we have launched a new product—the online billiards game Play89—which offers state-of-the-art billiards software. Our plans for 2008 include improving our two main brands, increasing both online communities as well as launching two more games.
Idan Avishai, marketing director, LogicEmpire
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