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What has been the highlight of 2007 for the company and why?
It has been a very successful trading year with record profits. The casino has seen a good level of growth with a clear and focused approach to marketing the business. Our players have enjoyed some record payouts and fantastic promotions to events including the Monaco Grand Prix, Wimbledon, the Cheltenham Festival and ‘El Classico’—the Real Madrid versus Barcelona derby.
How does Littlewoods’ casino aim to be better than other online casinos?
Through our brand name values of trust, honesty, integrity and a heritage of providing a compelling gaming experience for over 80 years. We want to give players the best casino and poker experience available anywhere—either land-based or online. We do this by providing our players with the best choice of casino games, through working closely and in partnership with our software suppliers. We will support our product offering with exciting and compelling promotions above and beyond player expectations and those offered by competitors.
What has been the biggest win of the year by a punter on your site?
Paying out the UK’s highest ever online jackpot of £2,058,888. The Birmingham-based player, who has chosen to remain anonymous apart from his online username Mojo, won the Progressive Jackpot on the popular game, which had been accruing in value for around two years. He said: “I’m ecstatic to win such an amazing amount from playing online slots at Littlewoods Casino. I came back to their casino last month after an 18-month break and I’m so glad I did.”
What makes Littlewoods’ poker software stand out?
Our community. We are not the biggest room online but we aim to make all our players feel special, through our promotions, customer support and added value tournaments. We work especially hard when we entertain customers at live events—just ask anyone who attended this year’s Caribbean Poker Classic.
How many staff does the company employ and where?
Our parent company Sportech Plc employ over 400 people at our headquarters in Liverpool, with a further 11,000 agents around the UK. We have representatives in several countries around the world. The casino and poker team are based in the Group's offices in Liverpool, and consists of six key staff.
What do you have planned for 2008? What sort of year is it going to be?
2008 will be a challenging but exciting year. Following the acquisition of Vernons at the end of 2007, the Group is embarking on a major online and offline relaunch of the football pools and related football games. From a casino and poker perspective, we have a whole host of new games launching, together with some very exciting promotions for our players too. We look forward to providing an ever improving customer experience to our existing and new customers through 2008.
Ian Penrose, CEO, Sportech PLC
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