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What has been the highlight of 2007 for the company and why?
Undoubtedly the highlight of the year was the achievement of $5 billion in matched betting transactions in the year. We are now handling up to 3 million bet offers per day and matching up to 100,000 bets per day.
What has been the worst moment of 2007 for the company and why?
It would be great to be able to say there weren’t lots of challenges during the year but we’ve been doing this since 2001 and we’re pretty good at not letting problems become crises. The daily free publicity that our major competitor got in the autumn from the Kieran Fallon trial fiasco was probably the most irritating thing for me.
What has been the biggest win of the year by a punter on your site?
One punter won over $500,000 for a $600,000 stake on an Asian handicap market on a Premiership match. We believe that we have the best Asian handicap soccer product in the market and this is becoming a very popular bet type for larger and more savvy soccer punters.
What makes Betdaq stand out from other betting exchanges?
We believe we have the best technology in the business and this will be showcased when we launch our new platform soon. We have a strong established liquidity base in all key markets and are particularly strong in soccer and horse racing markets. Our multiples product was the first in the exchange market and is still the best—we are the only exchange to offer multiples on horse racing.
How many staff does the company employ and where?
The company employs 120 staff of whom the majority are based at our headquarters in Dublin, Ireland.
What do you have planned for 2008? What sort of year is it going to be?
We are imminently planning to launch a new platform that will substantially improve the look and feel of the Betdaq site as well as add some significant new functionality. We are also launching BetdaqPoker and a casino offering is also planned for Q2. Over the last few years, we have doubled our business every year and we will be targeting to do this again in 2008.
Brian O’Sullivan, CEO, Betdaq
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