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Bwin, part of the parent company bwin Interactive Entertainment AG listed on the Vienna Stock Exchange, is one of the leading providers of online gaming entertainment worldwide.
Under licenses issued in Gibraltar, Canada, Germany, Italy, Mexico, Austria and the UK, bwin (www.bwin.com) operates platforms for sports betting, casino games, soft and skill games, as well as person-to-person applications, such as poker, through its subsidiaries and associated companies.
In the first nine months of 2006, bwin generated gross gaming revenues of €289 million. This represented a 200 percent increase compared to the first nine months of 2005 but continuously changing legal regulations make it necessary to adapt strategies.
In order to achieve certain goals, bwin concentrates on sports betting and poker, focus principally on established markets in Europe, and encourage a responsible approach to games of chance and promote corporate social responsibility in the gaming industry. bwin believes there is a promising future for an innovative ‘self-service concept’ with distribution channels like the internet, mobile telephony and interactive television. The virtual nature of online gaming products makes it possible to establish an unbroken chain of fully automated business processes, from registration and payments onto customer accounts, the placement of bets and claiming winnings.
Among the key factors for bwin’s comparatively high brand awareness range numerous sponsorship agreements with renowned partners like AC Milan and Juventus Turin (Italy) and FC Barcelona (Spain). In addition, bwin is title sponsor of the Portuguese soccer league, which has been operating as bwinLIGA since August 2005. bwin has also procured the exclusive rights to market the 1st and 2nd German Bundesliga internationally on a worldwide scale up until and including 2008 and 2009.
The bwin Group has over 10 million registered customers in over 20 core target markets and aims to be the number-one address for sports betting, games and entertainment via digital distribution channels.
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