Editor's Pick
Throughout 2006, we’ve all seen online casinos and poker rooms either grow or suddenly disappear from the radar. The big names keep getting bigger, regardless of where they’re taking bets, but one particular one, PurpleLounge.com, is keeping a mellow, exclusive profile. We’re not going to dazzle you with superlative numbers, log-ins and thousands of tables in use, but what makes Purple Lounge unique is its comfort zone: the small percentage of online poker players with discerning, VIP tastes who want to get away from all the glitz but maintain the glamour.
Being a relative newcomer, having launched in late 2005, Purple Lounge is unique in that there’s no sense of urgency to catch up with everyone else. Indeed, what sets it apart is its ability to blaze its own path—a path few have travelled but many strive to.
Purple is often associated with luxury and luck. Purple Lounge members enjoy the calm environment purple creates for playing poker. The purple velvet background in the majority of the Purple Lounge web pages creates a sense of style and luxury.
GOM has followed Purple Lounge throughout the year, from them giving away a pair of VIP tickets to the 2006 World Cup in Berlin, to its FHM Poker tour around Norway led by the sensuous Aylar Lie, to tickets to the recent Casino Royale premiere, and experiencing the first-class service of the Ace Membership card, in association with Quintessentially, the global private members’ club and concierge service.
Purple Lounge is expert in creating the most exclusive promotions, using their little black book of contacts to organize the best and most sought-after prizes and events. Over the past six months, Purple Lounge has put big cash prizes up for grabs but has really set itself apart from the crowd by offering a Bentley GT Continental, Vertu phones, worldwide premiere tickets, limited edition iPods, hand-picked Champagne and his and her Tag Heuer watches.
“The site has a luxurious feel and service for those who don’t like the mass market,” says Purple Lounge CEO Chris Gorman. And the selection of card games, casino Flash games and promotions—all available in a many different languages—provide a unique, personalized gaming experience that puts the exclusive lifestyle within reach.
Now widely known for its unwavering sophistication, exclusivity and ability to make the seemingly impossible happen for its loyal players, Purple Lounge is setting a new standard in online class. We’ve been impressed with the uniqueness of the “Privilege of Purple” and look forward to staying in the loop with what’s in store for 2007 and beyond. One thing we know for sure—In 2007, Purple Lounge with hit the road in Sweden for another FHM poker road-trip extravaganza, so keep your eyes peeled in the summer issues of GOM for the play by play.
To learn how to get a bigger taste of the good life, go to purplelounge.com.
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