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GoldenPalace.com is a pioneer of the online gaming industry, having first opened its doors in 1997. Its longevity in the industry is a direct result of its successful marketing campaigns. Where other companies simply place ads in magazines or run TV commercials, GoldenPalace.com has taken offline marketing to another level by setting new standards of creativity and innovation.
As the cyber casino industry is so incredibly competitive, we believe that an extensive offline presence is necessary to set us apart from the other web-based casinos. Our strategy is a combination of over-the-top publicity that is used to leverage our more traditional advertising. Such off-the-wall campaigns like buying William Shatner’s kidney stone, Grateful Dead founder Jerry Garcia’s toilet and the sonogram of Brad Pitt and Angelina Jolie’s unborn child have cost only thousands to buy and have generated millions in revenue.
Brand awareness is key. Like any ad campaign, our strategy is to get the most exposure for the best price. GoldenPalace.com is a formula of worldwide branding, immediate recognition, and high conversion rates. At this point, everyone everywhere recognizes the name GoldenPalace.com.
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